Get your news out!

How To Distribute Your News Release

• Create a list of targeted publications and reporters for your local media sources and for publications in your industry or in the marketplaces you serve.
• Check your target publications’ websites (or give them a call) to find out to whom to send the release and if there are any particular requirements for receiving news releases.
• Keep the subject line of your e-mail short and compelling. Remember, it needs to grab the attention of the person reading it.

If you send the news release by e-mail, which is strongly advised, include it in the body of the message in plain text, as well as in an attachment. Some attachments can be rejected by an organization’s e-mail filters due to the possibilities of harboring viruses.

• Don’t wait too late to send your news release, particularly if it is publicizing an upcoming event or photo opportunity.
• Try to make your news release relevant. Give it an angle or a theme that ties it to current events in the news, or to a specific time of year.
• In addition to sending your news release to media, be sure to post it on your website too.

Source: A contributing writer to Suite 101.com, Tony Fowler has had a varied career with qualifications ranging from electrical engineering to marketing. Throughout his life, he has always had an interest in writing along with fictional writing. His wide range of interests also includes business, marketing management and history as well as film/TV, cooking and self help/psychology.